Lightning Detection Solutions Style Guide


Lighting Detection Solutions, LLC owns many trademarks, logos, designs, and service marks  that it frequently uses to identify and promote the Lightning Detection Solutions, and Thunderbolt brands.

These terms and guidelines (the “Guide”) govern the use of Lightning Detection Solutions, LLC Marks in promotional, advertising, resale, and similar capacities or as may be alternatively approved by Lightning Detection Solutions, LLC. Unless you have a separate written agreement with Lightning Detection Solutions, LLC that specifies the use of Lightning Detection Solutions, LLC Marks, all use of Lightning Detection Solutions, LLC Marks is subject to this Guide.

Lightning Detection Solutions, LLC grants you a non-transferable, non-exclusive, royalty-free limited license to use Lightning Detection Solutions, LLC Marks as detailed in this Guide. Your uses of Lightning Detection Solutions, LLC Marks, including any license which may have otherwise been agreed to in writing, does not grant you any ownership rights to Lightning Detection Solutions, LLC Marks, including but not limited to, any logos, designs, or other similar materials. Lightning Detection Solutions, LLC retains all right, title, and interest in and to Lightning Detection Solutions, LLC Marks materials, including any intellectual property rights therein. Any use of the Lightning Detection Solutions, LLC Marks must be accompanied by a notice that clearly indicates that Lightning Detection Solutions, LLC are trademarks of Lightning Detection Solutions, LLC. You will not display Lightning Detection Solutions, LLC in any manner that implies that you are related to, associated or affiliated with, sponsored or endorsed by Lightning Detection Solutions, LLC, or in a manner that could reasonably be interpreted to suggest that your content, website, product or service, has been authored, approved or edited by Lightning Detection Solutions, LLC, or represents Lightning Detection Solutions, LLC's views or opinions. You may only use Lightning Detection Solutions, LLC Marks in a manner designed to maintain the highest standard, quality and reputation that is associated with Lightning Detection Solutions, LLC Marks, and in ways that are truthful, accurate, fair, and not misleading.

You will not use Lightning Detection Solutions, LLC Marks to disparage Lightning Detection Solutions, LLC or Lightning Detection Solutions, LLC's products or services. Lightning Detection Solutions, LLC reserves the right in its sole discretion to terminate or modify your permission to display the Lightning Detection Solutions, LLC Marks and to take action against any use that does not conform to this Guide, infringes any Lightning Detection Solutions, LLC intellectual property or other right, or violates applicable law.

You agree not to challenge or assist others to challenge Lightning Detection Solutions, LLC Marks (except to the extent such restriction is prohibited by applicable law), and you agree not to register or attempt to register any domain names, trademarks, trade names, or other distinctive brand features that are confusingly similar to those of Lightning Detection Solutions, LLC. Lightning Detection Solutions, LLC Marks are provided “as is” and Smartsheet disclaims any warranties either expressed or implied by law regarding Lightning Detection Solutions, LLC Marks, including warranties of noninfringement. In no event shall Smartsheet be liable to you for the subject matter of this Guide under any theory of liability including for any direct, indirect, incidental, special, consequential, punitive, exemplary or other damages arising out of this Guide or the use of the Lightning Detection Solutions, LLC Marks. This limitation shall apply even if Lightning Detection Solutions, LLC was or should have been aware or advised of the possibility of such damages and notwithstanding any failure of essential purpose of any limited remedy stated herein. You may not assign your rights or delegate your obligations under this Guide without Lightning Detection Solutions, LLC’s prior written consent. This Guide is not intended to benefit, nor shall it be deemed to give rise to, any rights in any third party. This Guide will be governed by and construed in accordance with the laws of the State of Florida, without regard to conflict of law principles. The venue for any dispute or claim arising out of or in connection with this Guide shall be in Hillsborough County, Florida. The parties are independent contractors. Neither party shall be deemed to be an employee, agent, partner or legal representative of the other for any purpose and neither shall have any right, power or authority to create any obligation or responsibility on behalf of the other. The waiver by Lightning Detection Solutions, LLC of a breach of any provision hereof shall not be taken or held to be a waiver of the provision itself. If any provision of this Guide is held by a court of competent jurisdiction to be contrary to law, such provision shall be changed and interpreted so as to best accomplish the objectives of the original provision to the fullest extent allowed by law and the remaining provisions of this Guide shall remain in full force and effect.

Lightning Detection Solutions, LLC appreciates your cooperation with these Lightning Detection Solutions, LLC Branding Guidelines, and your appropriate use of Lightning Detection Solutions, LLC’s intellectual property. If you find a website that uses a Lightning Detection Solutions, LLC trademark inappropriately, please contact Lightning Detection Solutions, LLC. For additional information with respect to Lightning Detection Solutions, LLC Marks or Lightning Detection Solutions, LLC’s intellectual property portfolio, please contact

2. Using Thunderbolt Marks DO’s

  • Do always use proper trademark form and spelling.
  • Do distinguish trademarks from surrounding text with appropriate capitalization (initial letters capitalized or all letters capitalized), italics, or quotation marks.
  • Do always use the trademark as an adjective, not a noun or a verb. For example:
  • Proper Use: “Use of the Smartsheet software-as-a-service platform is becoming increasingly adopted company wide.”
  • Improper Use: “Smartsheet is becoming increasingly adopted company wide.”
  • Do include an attribution of Smartsheet’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication. For example: “Smartsheet, the Smartsheet logo, and the checkmark, are trademarks or registered trademarks of Smartsheet Inc. in the United States and other countries.”

3. Using Lightning Detection Solutions LLC & Thunderbolt marks - Don't

 DON’Ts USING Lightning Detection Solutions, LLC  MARKS

  • Don’t modify a trademark to a plural form
  • Don’t translate a trademark into a foreign language. •
  • Don’t alter a trademark in any way, including through visual identifiers or unapproved fonts. •
  • Don’t use or register trademarks that are confusingly similar to Smartsheet trademarks. •
  • Don’t abbreviate a trademark as an acronym except where there may be a Smartsheet authorized acronym. •
  • Don’t use in relation to products or services across any mediums that may be explicit, vulgar, offensive, or that in any way violate applicable law.

4. Colors 

Slate Blue - Dark

Hex: #455264

RGB 69 / 82 / 100

CMYK: 31 / 18 / 0 / 61

Pantone: 7545 C

Collaboration Blue

Hex: #003059

RGB 0 / 48 / 89

CMYK: 100 / 46 / 0 / 65

Pantone: 295 C

Supportive Green

Hex: #349D73

RGB 52 / 157 / 115

CMYK: 67 / 0 / 27 / 38

Pantone: 2417 C

Honest Blue

Hex: #2A75D1

RGB 42 / 117 / 209

CMYK: 80 / 44 / 0 / 18

Pantone: 2386 C

5. Fonts

Futura - Condensed Extra Bold

Helvetica Neve

Helvetica Neve - Bold

Helvetica Neve - Bold Italic

Helvetica Neve - Light

Helvetica Neve - Medium

Helvetica Neve - Medium Italic


 6. Logo


7. Clearance

 Give the logo some room to breathe. The logo should be allowed some clear space around the entire lockup. This will provide proper spacing for its character ascenders. Below is the minimum amount of clearance, but more is preferred.

8. Incorrect Usage

Please use the logos as they are provided in these guidelines. Don’t alter the Lightning Detection Solution Logos.

  • Don't Add Effects - Don’t add drop shadows, strokes, or bevels
  • Don't Alter orientation - Don’t change the orientation
  • Don't Use busy backgrounds Don’t place on complicated backgrounds